The rhetorical tools are used to reach the desired audience, in other words, while writing you need to keep in mind who and what your targeted audience is. If your audience is young children, you're going to want to speak clearly, using words that aren't complicated for them to understand, making it as simple as possible. While on the other hand, if your audience is an older generation, you're going to want to sound as sophisticated as you possibly can, maybe even making them think that you're smarter than you really are.
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